Building customer connections through outbound sales

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  Outbound sales is hard. But with the right attitude and preparation, your sales reps are more likely to build solid customer connections. If your outbound sales team is like most, cold-calling is probably their least favorite activity. But in the manufacturing sector, it’s often a necessary and effective component in a well-rounded sales strategy. Read More

Salesforce Service Cloud Integrations

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How Lodge Cast Iron Gained a Complete View of the Customer Experience Lodge Cast Iron had a simple, but challenging, goal: put customer service at the center of their company. To do that, they knew they needed to tear down the silos separating their customer service reps from the rest of the company. The solution? Salesforce Service Cloud. Read More

Q&A Friday: How do marketing automation tools like Pardot and Marketing Cloud fit into my marketing strategy?

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Experts in the Manufacturing Cloud

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  We Know Manufacturing Salesforce’s new focus on providing solutions to the manufacturing sector is one of the most exciting industry announcements of the year. At Mountain Point, we’ve long recognized the competitive advantage that cloud-based tools and products can offer our manufacturing customers. Read More

Customer success: it’s probably part of your company’s talking points… but how do you make it part of your culture?

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Customer success, happiness, and engagement are probably already top priorities for your customer support reps. But what about your delivery and service teams? Or team members who are two or three levels removed from interacting with your clients or end users? Read More

Cloud ERP on the Horizon?

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The digital forecast is definitely cloudy, but the likelihood of sun or storms is up to you. Over the past few years, more and more companies have moved to Cloud ERP systems and cloud-based systems of engagement. Monolithic, on-premise legacy ERP systems are sunsetting with unified Marketing, Sales, Service, and ERP platforms moving in. Read More

Q&A Friday: Digging into the Rootstock Customer Service Console

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How did Matouk reduce calls to their customer service department by 80% and provide a better customer experience? Using a Customer Service Console! In this episode of our “Q&A Friday” series, we chat with our Principal ERP Consultant, Tony, about how the Rootstock Customer Service Console can help companies cut down on overhead AND improve customer experience. Read More

Salesforce Marketing Cloud or Pardot? Which is best for Manufacturing?

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The manufacturing industry is undergoing a fundamental shift. Their business is no longer centered on making products. Instead, it’s all about building relationships with customers to satisfy their desires and needs. In this new Age of the Customer, manufacturers must adopt the sophisticated marketing and customer service strategies formerly consigned to the domain of their retailers and... Read More

Q&A Friday: Configuring Salesforce CPQ for Manufacturing Companies

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In the first episode of our new “Q&A Friday” series, our team talks through the benefits of using Salesforce CPQ for manufacturing companies.  CPQ stands for “Configure, Price, Quote,” and it can help manufacturers streamline sales, reduce costs, and ensure accuracy in pricing and delivery. Read More

On-Demand Webinar: Mining Your Mountain of Data

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Turning Mountain of Data into Big Returns To compete in the world of Industry 4.0, manufacturers must make strategic use of analytics, artificial intelligence, and automation — all of which rely on data. Within your company’s mountain of data is a virtual gold mine. But you have to be able to see below the surface to tap its potential. Read More
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