Building customer connections through outbound sales



Outbound sales is hard.

But with the right attitude and preparation, your sales reps are more likely to build solid customer connections.

If your outbound sales team is like most, cold-calling is probably their least favorite activity. But in the manufacturing sector, it’s often a necessary and effective component in a well-rounded sales strategy. In this episode of our Q&A Friday series, we talk with Mountain Point’s outbound sales rep, Jim, about best practices for building customer connections with lukewarm or even cold leads. Jim covers the four “R’s” of the sales process --- research, relevance, relationship and resources --- and offers tips for making the most of an outbound campaign.

Have a question you’d like answered? Let us know by simply responding to this email! We’ll try to tackle it in a future episode.

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