Marketing for Manufacturing: A Data-Driven Approach

Kelsey Clough
By Kelsey Clough | Marketing and Customer Experience Consultant
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Data is key to a successful marketing strategy

For episodes 1:8 and 1:9 of Data In Depth, our data-focused podcast, we sat down with Francois Gau of Levy Industrial. Francois explored the importance of a data-driven approach to marketing for manufacturing and shared tips for market mapping and customer segmentation. He also discussed the need to mix tried and true marketing strategies, like newsletters and trade shows with newer concepts like marketing automation and thought leadership. 

Check out both episodes below and head over to Data In Depth to listen to our other episodes!

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Topics: Analytics, Manufacturing Cloud, Podcast, Sales and Marketing

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