Dreamforce 2018: 6 Sessions for Manufacturers to Watch

Jessica Vodden
By Jessica Vodden | Director of Marketing and Communications, Mountain Point
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Dreamforce 2018 brought news of exciting Salesforce product developments that can help manufacturers improve their business models, processes and, most importantly, their bottom lines.

We see these 6 recordings as being especially relevant sessions for manufacturers trying to shape their digital strategy. Whether your manufacturing company is looking to streamline your back office, adopt a digital marketing strategy, or unify customer experiences, Dreamforce 2018 delivered forward-thinking ideas and tools to help you get there.

Sessions for Manufacturers:

1: Salesforce CPQ & Billing Keynote: Build Recurring Customer Relationships

Salesforce CPQ (Configure, Price, Quote) streamlines the pricing process to help you close deals faster.


2: Service Cloud Keynote: Customer Success in the New Age of Service

Salesforce’s Service Cloud gives manufacturers the opportunity to create new revenue streams and lifelong customers by making service easier and more efficient. This session’s focus on the Field Service Lightning app is particularly relevant for manufacturers moving to a servitization model.


3: Marketing Cloud Keynote: Intelligent Marketing for the Empowered Customer

The Salesforce Marketing Cloud unifies customer touch points so you can deliver a personalized customer journey across your digital and offline platforms.


4: Pardot Keynote: B2B Marketing on the World’s #1 CRM

Salesforce Pardot helps companies work smarter, not harder, by using artificial intelligence and automation to nurture and qualify leads. That frees up your sales team to focus on prospects that are ready to buy.


5: Community Cloud Keynote: Win the Digital Experience Race

The Salesforce Community Cloud puts resources and support for your products at customers’ fingertips. It also serves as a great platform for manufacturers to build more meaningful relationships with stakeholders such as suppliers, product developers, and channel partners.


6: Consumer Goods Keynote: Driving Intelligent, Integrated Consumer Experiences

This year’s consumer goods keynote focused on the power of integrations to streamline processes and provide a more comprehensive view of your customers, supply chain, and operations.

Topics: Configure Price Quote (CPQ), Dreamforce, Community Cloud

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