Connecting with Consumers

Data in Depth guest Tyson Higginbotham
Using eCommerce and Data-Driven Sales Tactics to Reach End-Customers  For the latest episode of our manufacturing podcast, Data In Depth, we sat down with Tyson Higginbotham from Supply Source Solutions. Tyson shared tips on how manufacturers can take advantage of the shift from the manufacturing age to the digital consumer age by maximizing an eCommerce presence, and using data to guide sales... Read More

Customer-Focused Manufacturing

“Continuing to streamline processes and reduce unnecessary friction for customers will be a major focus for manufacturers to stay competitive. 2020 will be the year for manufacturers to prioritize initiatives that make it easier to do business with them. This ease of doing business (EODB) will be the expected lens for how success in these digital transformation efforts will be measured.” Read More

Demo: Field Service Lightning

Woman using Salesforce Field Service Lightning tools to set up a service call and dispatch a field service agent.
Real-time Communication Between Your Home Office and Field Service Team 7-minute video Read More

You Bought Salesforce… Now What?

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Tips to customize, automate, and get the most from Salesforce  You know Salesforce offers amazing benefits for your  business —from a 360-degree view to customized dashboards.  So you took the plunge and purchased a Salesforce license.  Read More

Marketing for Manufacturing: A Data-Driven Approach

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Data is key to a successful marketing strategy For episodes 1:8 and 1:9 of Data In Depth, our data-focused podcast, we sat down with Francois Gau of Levy Industrial. Francois explored the importance of a data-driven approach to marketing for manufacturing and shared tips for market mapping and customer segmentation. He also discussed the need to mix tried and true marketing strategies, like... Read More

3 Ways Manufacturers Can Use Data to Increase Profits

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How data can boost your bottom line The newest episode of Data In Depth, our data-focused podcast is live! This week, we sat down with Mike Wertheim from Hayward Industries who shared how Hayward is using data to drive profits and grow their business. Mike also discussed his team’s main priorities for 2020.  Read More

Leverage your logistics data to improve your supply chain

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Supply Chain 360  A new episode of Data In Depth, our data-focused podcast is live! In this episode, we talk with James Lumb, CEO of Zenkraft about how sophisticated data and analytics can transform logistics and change the way businesses manage their supply chains. He also provides several examples of how logistics data can help companies avoid waste, improve customer experience, and even help... Read More

What the Future Looks Like for Configure, Price, Quote (CPQ)

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More and more is being asked of software for businesses, particularly as options for business-to-business sales of new and differing types (think subscription boxes) increases. In fact, configure, price, quote, known as CPQ, software continues to gather a bigger segment of the market. Read More

Launching a Product Configurator: 5 Best Practices

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Buying from your business needs to be simple. A Configure, Price, Quote (CPQ) tool can help. Read More

3 Formulas for Comparing Sales Data In Salesforce

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Comparing Sales Month over Month (MoM), Year over Year (YoY), and Year to Date (YTD) over the Previous Year to Date Read More
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